Kristen Kotsionis joined the LJ Hooker team in 2020, accompanied by her vast experience deploying multi-channel, digital marketing campaigns across multiple sectors.
Having worked with close to 100 clients during her time, Kristen understands that successful marketing begins with understanding both your target market and the unique selling points your product has to offer.
"In such a saturated market, it is integral to stand out by ensuring your messaging resonates with each audience segment you are targeting. Leveraging audience targeting capabilities and delivering relevant messages via the right channels is integral to building relationships and ultimately commence the customer journey from a prospect to a client’'.
Having worked closely with some of the largest Residential Builders and Land Developers in Western Australia, Kristen brings this knowledge to the team, with a deep understanding of the various audiences interested in building, their motivations, pain points and the best channels to reach them on.
With a thorough understanding of the customer buying journey and how these consumers undertake their research, Kristen is passionate about building relationships with target audiences, providing valuable information, keeping in front of and nurturing those who enquire and supporting the Sales Team to successfully convert these leads into clients.